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How to land new business from your LinkedIn profile

If you’re going to use LinkedIn to generate business for yourself, you'll want to make sure your LinkedIn profile isn’t inadvertently scaring prospects away. The world's largest social network for professionals is vast, and, if you’re like many others on LinkedIn, your profile might read like a virtual résumé, telling the world where you work and what your job duties are. There's just one problem — nobody is interested in you! Instead, they are interested in themselves, and when they…

 

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