Comment on Account-Based Marketing Is Hot -- But Is It Right For Your Startup?

Falon Fatemi, Contributor, Forbes
Thu, 02/23/2017 - 11:23am

Account-Based Marketing Is Hot -- But Is It Right For Your Startup?

Entrepreneurs, particularly first-time founders, tend to reach for the marketing and sales spray gun; more firepower, they mistakenly assume, yields better results. Account-based marketing can paint a more profitable picture.

 

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