Comment on Google’s ad fiasco could be a boon for TV networks

Claire Atkinson, New York Post: Business
Tue, 03/28/2017 - 9:40am

Google’s ad fiasco could be a boon for TV networks

Google’s brand safety advertising imbroglio will likely benefit traditional TV networks and “safe” digital outlets, such as Sony’s Crackle, several media agencies said Monday. Some of those agency executives sat down with clients last weekend to assess the fallout, they told The Post. Some on Wall Street have estimated that as much as $1 billion...

 

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