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Older Moviegoers Have Box Office Clout, AARP Study Shows

U.S. moviegoers who are at least 50 years old comprise more than 30% of all admissions, a new survey by the AARP shows. The Helen Mirren-Ryan Reynolds drama “Women in Gold” was a particular favorite among older moviegoers, who comprised 82% of its audience. Similarly, the over-50 audience comprised 57% of the moviegoers who attended...

 

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