Comment on Netflix's content chief said something about its 'originals' that should make investors optimistic about the future (NFLX)

Netflix's content chief said something about its 'originals' that should make investors optimistic about the future (NFLX)

Cindy Ord/Getty ImagesAround 2013, Netflix began to see the writing on the wall: The days of licensing a back catalog of great TV shows for dirt cheap were numbered. The TV and film industry titans were realizing how valuable streaming rights were, which meant that getting them would become increasingly difficult over time for Netflix, especially as more services jumped into the market. Netflix made the decision that it would have to start making its own shows and movies, starting with “House of Cards.” It worked. The huge investment Netflix has made in “originals” over the last few years — $6 billion in 2017 alone — has paid off in a string of hits that have not only won fan loyalty, but also gotten the internet buzzing over and over again.

 

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