Mark Consuelos (Pitch) has joined the cast of the CW’s Riverdale as a new series regular for Season 2. Consuelos will play Hiram Lodge, a ruthless, handsome, charismatic businessman who is coming back to Riverdale after weathering a financial scandal that almost destroyed him. He is there to reconnect with his wife Hermione (Marisol Nichols) and, especially, his daughter Veronica (Camila Mendes), who is the apple of his eye.