Comment on Starbucks still hasn't fixed its biggest problem in a time of 'disruption' (SBUX)

Starbucks still hasn't fixed its biggest problem in a time of 'disruption' (SBUX)

Facebook/StarbucksStarbucks is still struggling to bring more customers into US stores, as the coffee giant battles mobile ordering issues. On Thursday, Starbucks reported that US comparable sales increased 3% in the second quarter. However, transactions, or number of orders placed, fell 2%. Starbucks said that the drop in orders could be attributed to its rewards program, which was revamped last April.

 

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