Comment on The influx of kids’ movies has fatigued the toy industry

The influx of kids’ movies has fatigued the toy industry

The $20 billion toy industry is getting drunk on movies. With a record 30 kids’ flicks coming out this year, all with toy tie-ins, retailers and manufacturers are betting big — maybe too big, some say — on Hollywood to ring up sales. With each blockbuster, a wave of gizmos and plush toys hit store...

 

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