Comment on NJ Transit spent $1M on Penn Station project ad campaign

NJ Transit spent $1M on Penn Station project ad campaign

TRENTON, N.J. (AP) — New Jersey Transit spent more than $1 million on a digital advertising campaign this summer to inform riders about changes caused by a massive two-month repair project at Penn Station that limited service on its second-busiest rail line. The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than New Jersey Transit says it typically spends in a full year on marketing. "Given the magnitude of the summer rail service disruption, combined with its enduring impact to our customers, a unique and multi-faceted communications plan was crucial," said NJ Transit spokeswoman Nancy Snyder.Read more on NewsOK.com

 

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