Comment on NASCAR's circus sideshow hijacks prelude to Cup chase for championship

NASCAR's circus sideshow hijacks prelude to Cup chase for championship

Perception is everything, and brand marketing adds an important element that drives the conversation in all businesses, including NASCAR. Look out your window. That busted-up jalopy crawling up the highway reflects NASCAR’s current Q score, or the measure of familiarity with a brand. The run-up...

 

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