As confusion ensued after the Equifax data breach affecting up to 143 million consumers, what remained very clear was that some of the stolen data will haunt people forever. Social Security numbers, birth dates, home address histories — you just can’t change those things, which led privacy researcher Sarah Jamie Lewis to quip on Twitter, “Don’t forget to change your name, date of birth, home address and Social Security number regularly.” Don’t forget to change your name, date of birth, home address and social security number regularly. — Sarah Jamie Lewis (@SarahJamieLewis) September 7, 2017 The Equifax breach stabbed millions of Americans in the gut because this was a company consumers rarely dealt with, let alone consciously shared details, such as annual incomes, automobile purchases and mailing addresses.