Comment on Why the Apple Watch is still a business plan in search of a product

Why the Apple Watch is still a business plan in search of a product

Why the Apple Watch is still a business plan in search of a product

It's Marketing 101: When you want to sell a product, you extol its virtues. But when Apple recently announced its new Watch 3, the company pitched the device as more than merely practical or fun. In the video that preceded the announcement, the company suggested the Watch helped people become better versions of themselves — and even suggested it can help save lives.

 

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