There's a mad scramble underway to figure out how we lost control of our social networks. How did the innocent place where we reconnect with old classmates and share cute baby photos become ground zero in a plot to interfere with in an election? How did the fun feeds we mindlessly flick through to kill time on the bus become dangerous weapons wielded by foreign powers? The unfortunate answer is that nobody really knows. And, as we learn more about how Russia seeded Facebook with thousands of political ads during the 2016 election, the solutions being proposed to regain control of the situation expose how far we are from actually being able to solve the problem. Legislation is reportedly being drafted to regulate political advertising on social networks, essentially bringing the kinds of controls and accountability to ads on Facebook and Twitter that have long existed for political ads on TV and radio.