Gunnar Rathbun/AP Images for Walmart Shoppers have posted photos of nearly empty Target, Walmart, and Best Buy locations on Black Friday. In the past, stores have been overrun with hordes of shoppers. This year, more people are shopping online, with more than $2.9 billion spent on Black Friday sales on Thanksgiving Day, according to Adobe Analytics. Black Friday as we know it is dead. While some retailers managed to draw crowds and lines on Thanksgiving Day with Black Friday sales, other stores remained almost eerily empty as the holiday-shopping season kicked off. However, that may not necessarily be bad news for companies banking on a profitable holiday season.