Comment on 3 mistakes companies make when fostering a culture of innovation

3 mistakes companies make when fostering a culture of innovation

Given the rapid pace of change today, it’s no surprise that many leaders want to create a culture of innovation to stay relevant. Yet, in my work as an innovation and growth-strategy consultant, I consistently see organizations make the following three mistakes: Innovation and creativity are different. There are many definitions for innovation, but I like this one because it reveals the two key steps of innovation:  “Innovation is the process of first discovering target customers’…

 

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