BESIDE a serene lake in Switzerland sits a modern glass building called the Cube. Wide-leafed tobacco plants grow in the lobby. In one room machines that can “smoke” more than a dozen cigarettes at a time dutifully puff away, measuring the chemicals that consumers would inhale. The research centre is run by Philip Morris International (PMI), which sells Marlboro and other brands around the world.
Comment on Combustible cigarettes kill millions a year. Can Big Tobacco save them?
The Economist: Business, The Economist
Tue, 12/19/2017 - 9:50am
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