Netflix Netflix is well-positioned to lead the competition because it is a master of both content and technology, a UBS analyst said. Its increasing subscriber growth, loyal fan base, and original content are likely to sustain the company's growth trajectory. View Netflix's real time stock price here. While competition for the hearts of video streaming viewers is expected to heat up, Netflix will remain on top, according to UBS analyst Eric Sheridan. Even though a growing number of video streaming services are likely to enter the fray, "we believe Netflix will likely remain the leader due to its scale, excellent execution, brand, proven technology & content expertise, singular product focus, and lead in building its own exclusive original content library," Sheridan said. Sheridan raised his price target to $250 per share from $221.66. Netflix is a master of both content and technology, which will help it sustain its subscription growth and keep loyal customers satisfied, he said. Based on UBS's estimates, Netflix subscription growth is expected to keep rising, particularly as the company invests in original content, expands its overseas local content, and adds more to its selection that will attract international subscribers. Netflix raised its US subscription prices in October, which had no material effect on its subscription growth.
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kimberlychin@businessinsider.com (Kimberly Chin), Business Insider
Wed, 01/17/2018 - 1:48pm
UBS: Netflix is likely to stay on top of the video streaming world despite fierce competition (NFLX)
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