Comment on Advertising's 'Mad Men' Bristle at the Digital Revolution

Advertising's 'Mad Men' Bristle at the Digital Revolution

Publicis Groupe, one of the world’s largest ad agencies, is trying to force old-school “creatives” to work more closely with new technology hires to hang on to big clients. One tool: an algorithm dubbed “Marcel” that selects teams from across the company’s sprawling operations.

 

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