Michele Michele The Ides of March will soon be upon us. In San Francisco, that means it's once again time to don a a white wedding dress to paint the town white with other "brides." Now in its 20th year, the annual "Beware the Brides of March" gathering was started by Burning Man co-founder Danger Ranger (previously) who thought of the idea while in a thrift store: I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products.