Comment on How a French breakfast biscuit laid siege upon U.S. cereal

How a French breakfast biscuit laid siege upon U.S. cereal

BelVita — a breakfast biscuit brand developed in France — has boarded the ship of Cap’n Crunch, rattled the cage of Tony the Tiger and proven in short order to be a breakfast powerhouse in the U.S. as cereal sales continue to decline. Since launching in the U.S. in 2012, belVita has doubled its...

 

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