Enlarge Insurance company Esurance has a new study out on distracted driving, and it makes for interesting reading. Almost everyone agrees distracted driving is bad, yet it's still remarkably prevalent. Even drivers who report rarely driving distracted also report that they engage in distracting behaviors. The study also raises some questions about the growing complexity of modern vehicles, particularly the user interfaces they confront us with. Almost everyone does it According to official figures, around 10 percent of all road deaths are due to distracted driving.