ForbesThe Priceline Group Changes Its Name To Booking Holdings To Match Its Biggest BrandForbesThe Priceline Group's business was bigger than its namesake, Priceline.com, and it's finally changing its name to reflect that. On Wednesday, the company plans to announce that it is rebranding to Booking Holdings Inc. It will begin trading under a new ...Priceline Changes Its Name to Booking, Reflecting Key Revenue SourceBloombergOnline travel giant Priceline Group changes name to Booking HoldingsCNBCall 7 news articles »