Comment on Starbucks has a new, over-the-top take on the Unicorn Frappuccino designed to take over Instagram (SBUX)

Starbucks has a new, over-the-top take on the Unicorn Frappuccino designed to take over Instagram (SBUX)

REUTERS/Mohammad Khursheed Starbucks is debuting a new, over-the-top Frappuccino — called the Crystal Ball Frappuccino — on Thursday, according to baristas. The turquoise, peach-flavored Frappuccino is engineered for Instagram and will be on the menu for less than a week. The Crystal Ball Frappuccino follows in the footsteps of the instantly viral Unicorn Frappuccino as Starbucks attempts to reinvent its Frappuccino strategy after a rough 2017.

 

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