Comment on eMarketer: Facebook and Google's Grip on Digital Ad Market Slipping

eMarketer: Facebook and Google's Grip on Digital Ad Market Slipping

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google and dominant social network Facebook (NASDAQ: FB) have long had much of the digital ad market on lockdown, overshadowing smaller rivals. However, those rivals are expected to start finally chipping away at that duopoly for the first time, although one of the competitors isn't exactly small: Amazon.com (NASDAQ: AMZN).The e-commerce titan's ad business has been steadily growing and is already having a big impact on the bottom line.

 

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