Comment on YouTube ads for hundreds of brands still running on extremist and white nationalist channels

YouTube ads for hundreds of brands still running on extremist and white nationalist channels

It’s been more than a year since YouTube promised to improve controls over what content advertisers would find their ads in front of; eight months since it promised to demonetize “hateful” videos; two months since it said it would downgrade offensive channels; and yet CNN reports that ads from hundreds of major brands are still appearing as pre-rolls for actual Nazis. The ongoing failure to police billions of hours of content isn’t exactly baffling — this is a difficult problem to solve — but it is disappointing that YouTube seems to have repeatedly erred on the side of monetization. As with previous reports, CNN’s article shows that ads were running on channels that, if YouTube’s content rules are to be believed, should have been demonetized and demoted instantly: Nazis, pedophiles, extremists of the right, left, and everywhere in between.

 

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