In an interesting twist, Facebook is being sued in the UK for defamation by consumer advice personality, Martin Lewis, who says his face and name have been repeatedly used on fake adverts distributed on the social media giant’s platform. Lewis, who founded the popular MoneySavingExpert.com tips website, says Facebook has failed to stop the fake ads despite repeat complaints and action on his part, thereby — he contends — tarnishing his reputation and causing victims to be lured into costly scams. “It is consistent, it is repeated.