Apple Music Pop star Will.i.am, of the Black Eyed Peas, exclusively tells Business Insider about his friendship with Google cofounder Larry Page. The friendship began in 2003, after the Black Eyed Peas first visited the Googleplex. They've kept it up to this day. Will.i.am is actually active in the tech space, and sums up his interest thusly: "Music is technology." The past six years or so, pop star will.i.am has seemingly done everything he could to earn the same kind of street cred in tech circles as he acquired in music. Whether he's accepting a position with Intel as "director of creative innovation," or designing hardware add-ons for the iPhone or palling around with Segway inventor Dean Kamen, will.i.am has worked hard on establishing his bona fides in tech.