Comment on Amazon reportedly plans to use 3D body scanners to enhance shoppers' experience — but customers could actually find it upsetting

Amazon reportedly plans to use 3D body scanners to enhance shoppers' experience — but customers could actually find it upsetting

Kai Pfaffenbach/Reuters According to reports, Amazon is considering using 3D body scans to determine an exact clothing fit for consumers. A study showed that after undergoing a 3D body scan a person is more likely to have a negative self-image. Using 3D body scans in a retail context could impact sales, as consumers in a dissatisfied state-of-mind may be less inclined to purchase clothing.

 

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