Comment on These up-and-coming lingerie brands should terrify Victoria's Secret (LB)

These up-and-coming lingerie brands should terrify Victoria's Secret (LB)

Business Insider/Mary Hanbury Victoria's Secret has been accused of failing to appeal to female shoppers in recent years, with some customers complaining on Facebook that its ads, which feature scantily dressed models, are targeted more towards men than women. Meanwhile, rival brand Aerie has doubled down on its efforts to promote female empowerment and is gaining market share.

 

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