Because a visitor's total spending is in general almost six times what is spent on a hotel room, a state official says, the "fun-sized" campaign could have netted more than $11 million for the Rhode Island economy.
Comment on R.I.'s 'Fun-sized' ads are delivering with $1.9M in hotel bookings
Paul Edward Parker, The Providence Journal
Sun, 06/17/2018 - 5:41pm
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