Comment on BLJ: Bills face possible challenge on trademark bid

BLJ: Bills face possible challenge on trademark bid

While it remains to be seen if the Buffalo Bills will be able to trademark “Respect the Process,” it could be months before a final decision is made on the request.  The decision will ultimately boil down to whether a previous mark holder took issue with the mark, such as Philadelphia 76ers star center Joel Embiid’s nickname, “The Process,” which he trademarked through Creative Artists Agency Sports. A decision could boil down to how similar the trademarks are, said Vincent LoTempio,…

 

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