Comment on IHOP's name change to IHOb generates burger buzz, but so far not a stampede, poll finds

IHOP's name change to IHOb generates burger buzz, but so far not a stampede, poll finds

According to data from YouGov BrandIndex released Wednesday, IHOb’s/IHOP’s rebranding effort has not created a significant increase in IHOP’s Purchase Consideration, which measures the likelihood of consumers eating at a particular restaurant chain.        

 

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