According to data from YouGov BrandIndex released Wednesday, IHOb’s/IHOP’s rebranding effort has not created a significant increase in IHOP’s Purchase Consideration, which measures the likelihood of consumers eating at a particular restaurant chain.
USA TODAY, USA Today: Movies
Wed, 06/20/2018 - 2:18pm
According to data from YouGov BrandIndex released Wednesday, IHOb’s/IHOP’s rebranding effort has not created a significant increase in IHOP’s Purchase Consideration, which measures the likelihood of consumers eating at a particular restaurant chain.