Colleges are turning to the corporate-marketing playbook to better identify and appeal to prospective adult students, crunching consumer databases to tailor their pitches.
WSJ.com: US Business, Wall Street Journal: Business
Sat, 07/14/2018 - 12:06pm
Colleges are turning to the corporate-marketing playbook to better identify and appeal to prospective adult students, crunching consumer databases to tailor their pitches.