Poppy is a YouTube persona specializing in adorably offbeat yet creepy ASMR-esque vignettes, like a prototype robot overloaded with coy marketing psychology. The increasingly ironic videos ("I am not in a cult") turned out, a la iamamiwhoami, to be a PR campaign for successfully-launched music act. Think Gary Numan via Ladyhawke and Alison Goldfrapp, but pretty much anything anyone might get nostalgic about is in there somewhere. Mars Argo (AKA Brittany Sheets) is a singer-songwriter focused on YouTube.