Business Insider/Bumble Match Group is rallying Friday after a Wall Street analyst launched coverage with a bullish price target of $66 — 28% above where shares settled Thursday. Nomura Instinet says the online-dating sector could be worth $12 billion by 2020. Nomura says it's worried about Facebook's foray into dating either, and says Match keeps competition at bay by buying out competitors, like its Hinge acquisition this summer.