Whether you are Instagram famous, or have just a moderately large following of 1,000 followers, This Is Not A Sushibar is a restaurant in Milan that gives you a discount, if not a free meal, depending on your Instagram stats. In other words, along with an Instagram post that includes @thisisnotasushibar and #thisisnotasushibar, "the more followers you have, the more you can eat without having to spend a cent," according to Oddity Central. Here's the breakdown: 1,000–5,000 followers = 1 free sushi plate 5,000–10,000 followers = 2 free plates 10,000–50,000 followers = 4 free plates 50,000–100,000 followers = 8 free plates 100,000 followers = 1 free lunch or dinner This Is Not A Sushibar began its marketing gimmick on October 11, and it's not clear how long the restaurant plans to accept this form of "currency." Image: Pexels/CC0 License