For the first time later this week, a privately developed moon lander will launch aboard a privately built rocket, organized by a private launch coordinator. It’s an historic moment in space and the Israeli mission stands to make history again if it touches down on the Moon’s surface as planned on April 11. The Beresheet (“Genesis”) program was originally conceived as an entry into the ambitious but ultimately unsuccessful Google Lunar Xprize in 2010, which challenged people to accomplish a lunar landing, with $30 million in prizes as the incentive.