Comment on NBCUniversal And Sky Boost Unified Ad Offering In Sign Of Synergy To Come

NBCUniversal And Sky Boost Unified Ad Offering In Sign Of Synergy To Come

Offering a sign of synergies to come, NBCUniversal and Sky have announced a unified expansion of the company’s AdSmart suite of tech-enabled ad solutions. It is the first joint advertising effort since Comcast acquired Sky last year. Among AdSmart’s capabilities are using set-top box data to help advertisers optimize their linear TV dollars; addressable TV and digital tools that enhance targeting; and providing AI-powered contextual media planning.

 

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