UPtv is looking to uplift its viewers with the launch of an emoji-driven brand campaign, and the unveiling of its 2019 slate of new movies and series. “Consumers use emojis to share their emotional responses to television on social media every day,” said Scot Safon, UPtv’s chief marketing officer, “We’re embracing the idea and having […]
Comment on UPtv Launches Emoji-Driven Brand Campaign; Sets 2019 Slate
Denise Petski, Deadline.com
Wed, 04/24/2019 - 1:30pm
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