Comment on Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies

Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies

Starting next month, Google will enforce new policies for ads related to abortion in the United States, United Kingdom and Ireland. Google will now require advertisers that want to run ads with abortion-related keywords to apply for certification as an organization that does, or does not, provide abortions. If their ads are approved, they will run with an automatically-generated disclaimer identifying which category they fall into. The announcement of the new policies comes less than two weeks after the Guardian reported that Google had provided $150,000 in free advertising through its grant program for non-profits to the Obria Group, an anti-abortion group that runs crisis pregnancy centers, or organizations that provide services like pregnancy tests, ultrasounds and counseling, but ultimately seek to deter people from getting abortions. According to the Guardian, the ads placed by the Obria Group were misleading and made it appear as though their centers provide abortions, a tactic used by many crisis pregnancy centers.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News