Comment on TV’s Upfront Market May Be More Complex Than Networks Expected (EXCLUSIVE)

TV’s Upfront Market May Be More Complex Than Networks Expected (EXCLUSIVE)

TV’s “upfront” ad-sales market has started to simmer. What will be required to bring it to full boil? TV networks and media buyers hope to answer that question in coming weeks – if not days. In this annual market for advance commitments to buy commercial time, Madison Avenue and TV sales executives haggle over the […]

 

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