In as little as a few clicks and confirmations your online purchase can be at your doorstep in a matter of hours. Online shopping is so simple there is barely enough time to consider the process your order goes through in order to reach its destination, not to mention the cost! It’s easy to condemn Americans’ obsession with online retail as unsustainable over-consumption, but when the numbers are pitted against in-store shopping, online shopping is actually the more eco-friendly option.