Comment on Iowa officials seek to shift ‘outdated’ outsider perceptions of state through new campaign

State officials kicked off the “This is Iowa” campaign last week, surprising apparently unsuspecting New Yorkers with details on affordable Hawkeye State homes on-camera.But the Iowa Economic Development Authority recognizes it will take more than an advertising campaign to capture non-residents’ attention. Instead, said the authority’s marketing Director Jacque Matsen, Iowa cities and businesses will need to “disrupt people where they’re at” and persuade them to give the state a look with specific examples of career and life opportunities.