Comment on Ikea is quietly changing its brand again—for a very good reason

Ikea is quietly changing its brand again—for a very good reason

In the company’s 2020 catalog, Ikea swapped its custom typeface for something much simpler: a Google-designed font called Noto. The global design powerhouse Ikea is known for tweaking the way it markets products in different countries to suit local tastes. But as the furniture giant continues to expand globally, Ikea has updated its standard typeface to one that will function in any market, because it supports more than 800 languages.Read Full Story

 

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