Comment on How to Use Behavioral Data to Inform Marketing Decisions

How to Use Behavioral Data to Inform Marketing Decisions

If someone you’ve never met before, hands you their phone, and asks you to detect as much as possible about them simply from the contents of their phone, could you do it? Chances are, you’d be able to tell quite a lot about that person without even having to scroll through their pictures or examine their internet history.

 

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