Comment on Smartphone maker Realme is taking India and other emerging markets by storm

Smartphone maker Realme is taking India and other emerging markets by storm

As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge. Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday. While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India rose at a staggering 401.3% since the same period last year, according to IDC. Market share of smartphone vendors in India What’s fascinating about Realme’s expansion in India is just how closely it is replicating Xiaomi’s playbook in the country.

 

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