With the rise of technology, Big Data has revolutionized the industry standards to a remarkable extent. The rapid increase in the use of smartphones and other ways of communication has enabled the collection of a massive amount of data every single day. Here is the impact of using big data in industries today. Today, the way a business utilizes data determines whether it thrives or survive. It should come in no surprise that the data marketing and sales of any industry largely depends on the use of data.