If a thousand companies make their own smart light bulb, do a thousand companies also have to design a light switch app to control them? Kraftful, a company out of Y Combinator’s Summer 2019 class, doesn’t think so. Kraftful builds the myriad components that an IoT/smart home company might need, puzzle piecing them together into apps for each company without requiring them to reinvent the light switch (or the padlock button, or the smart thermostat dial) for the nth time. Because no company wants an app that looks identical to a competitor’s, much of what Kraftful produces is built to be tailored to each company’s branding — all the surface-level stuff, like iconography, fonts, colors, etc.