Barstool Sports Barstool Sports has agreed to sell a stake to Penn National, a US casino company, in a deal that values the digital-media brand at $450 million, the Wall Street Journal first reported. Penn plans to buy a 36% stake in Barstool worth $163 million in cash and stock. The companies plan to launch a Barstool-branded sports-betting platform later this year. The deal between Barstool and Penn National could also drive other media tie-ups, as gaming companies scramble to secure media partners. Visit Business Insider's homepage for more stories. The buzzy and controversial millennial media brand Barstool Sports is selling a stake to a regional casino company in a deal that values the media company at $450 million, Katharine Sayre and Benjamin Mullin at the Wall Street Journal first reported on Wednesday.