I’m not sure how long it will take for the words “Amazon Game Studios” to stop sounding weird when put together as a proper noun. Yet despite the on-paper oddness that is the world’s largest online retailer entering the gaming market, Amazon has quietly amassed a formidable team of industry veterans that have all been hard at work on New World, a big-budget MMORPG that could rival the genre’s biggest powerhouses. That the company means business was evident from the moment I set foot in Amazon Game Studios for a small New World preview session with a handful of other journalists.